Cool article by the most recent nobel laurete in economics. Synopsis of book analyzing how progress occurs ("the true enemies of humanity's future are those who insist on prescribing outcomes in advance, circumventing the process of competition and experiment in favor of their own preconceptions and prejudices"). One method of making people act like you want them to ("press the button, and deliver a painful two-second electrical shock into the student at the end of the wire"). bird brain?.